In our pursuit of efficiency, we have rediscovered creativity. Dom Group combines strategic thinking with AI-powered execution to build products, run marketing, and design custom operating systems for businesses ready to move faster.
Projects
AI Commerce
Identity Shop
Identity Shop uses Claude to map shoppers across ten psychographic dimensions, from risk tolerance to aesthetic preference, then serves hyper-personalised product recommendations. Conversion rates run 3.2x above category average.
Logistics SaaS
LoadStone
Productised from a $25K client engagement with Rowell Logistics. LoadStone is a full transport management system designed for mid-market freight operators who have outgrown spreadsheets but are not ready for enterprise TMS.
Operations
Replace your fragmented digital stack with one system built around how your business actually works.
Marketing
Full-funnel marketing strategy and execution. Fixed-scope, senior-level, measurable from day one.
Product
From concept to deployed product in weeks. AI-native architecture, production-grade from day one.
Marketing operator,
product builder,
consultant.
Based in Brisbane, Australia. 15+ years across marketing, product, and operations. Working at the intersection of AI-native execution and human strategic thinking.
Full background
Creativity: The Silent Hero in the AI Story
Everyone is talking about AI. Almost no one is talking about the thing that makes AI output worth anything.
The $47,000 Problem
Add up your tools. The number is probably larger than you think.
Personalisation Is Not a Feature
What most businesses call personalisation is segmentation with a first name in the subject line.
Ready to move faster?
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