Opinions on marketing, operations, creativity, and the tools in between.
Creativity & AI
Everyone is talking about AI. Almost no one is talking about the thing that makes AI output worth anything.
Operations & Systems
Add up your tools. The number is probably larger than you think.
Personalisation
What most businesses call personalisation is segmentation with a first name in the subject line.
Custom vs SaaS
When you build on someone else’s platform, you inherit someone else’s decisions.
Prompting is an execution skill. The idea has to exist before the prompt.
The spreadsheet is not a failure. It is a signal that nobody has built the system yet.