Nonprofit · Digital Marketing
Great Barrier Reef Foundation
Overview
Dom Group built the Great Barrier Reef Foundation’s digital marketing system from scratch over six years, transforming a small nonprofit’s online presence into one of the most recognised environmental brands in Australia.
The challenge
The Foundation had an audience of 2,000 and no structured digital marketing system. No attribution, no CRM integration, no content strategy. The digital presence was an afterthought in an organisation focused on science and policy.
What we built
- Full digital marketing strategy and infrastructure
- Attribution system connecting campaigns to donations and pledges
- SEO program that tripled monthly site traffic
- Multi-award-winning Snapchat AR campaign reaching 40 million people
- Campaign systems that generated 800,000 climate pledges in a single launch weekend
- CRM integration and audience segmentation
- Content strategy and editorial calendar
Outcomes
2K → 2M
Audience growth
40M people
Campaign reach
800,000
Climate pledges (one weekend)
3x via SEO
Site traffic increase